JANUARY
My Marketing/Sales Project:
1. Holiday Clearance Sale
2. Introduce new fragrances
3.

I Will Work On
:
1. Valentines Day
2. Promoting Sale Items
3. Marketing New Scents
4. Marketing Strategy
My Monthly Project:
1. Inventory
2. Additional publicity for Qtr 2
3. Spring Fundraiser Plan

My Web Changes & Ideas:

1. New Year Greetings
2. New Promotions
3. Valentine’s Day offerings.

My Goal For The Month:

FEBRUARY
My Marketing/Sales Project:
1. Valentine’s Day
2. Sending out Fundraiser info packets
3.

I Will Work On
:
1. Marketing Promos
2. Mail, email late Valentines reminders
3. Qtr 2 Sales Review

My Monthly Project:
1. Easter
2. Administrative Professionals Day
3. New areas to market (real estate, brides)

My Web Changes & Ideas:
1. Mid-month removal of Valentines Day
2. Add Easter offers
3. Spring Fragrance offers

My Goal For The Month:

MARCH
My Marketing/Sales Project:
1. New marketing area (real estate)
2. Spring Fragrances promo
I Will Work On:
1. Administrative Prof. Day
2. Qtr 2 Marketing mailer (postcard, flyer, etc.)
My Monthly Project:
1. Administrative Prof. Day
2. Mother’s Day
My Web Changes & Ideas:
1. Add Easter items
My Goal For The Month:

 

 

 

 

APRIL
My Marketing/Sales Project:
1. Easter
2. Administrative Prof. Day
I Will Work On:
1. Mother’s Day
2. Administrative Prof. reminder promo
3. New Marketing area (brides)
My Monthly Project:
1. Father’s Day
2. Summer Sales Boost
My Web Changes & Ideas:
1. Removal of Easter
2. Add Mother’s Day items & promotion
3. Add New marketing area special (brides)
My Goal For The Month:

 

MAY
My Marketing/Sales Project:
1. Mother’s day
2. New Marketing area (brides)
I Will Work On:
1. Mother’s Day late reminders
2. Qtr 3 Sales Review
3. Father’s Day
My Monthly Project:
1. Summer Sales Boost
2. Fall Fragrances/products
My Web Changes & Ideas:
1. Remove Mother’s Day
2. Add Father’s Day
My Goal For The Month:

JUNE
My Marketing/Sales Project:
1. Father’s Day
I Will Work On:
1. Xmas in July sale
2. Review 2003 Sales
3. Advertising campaign for summer sales boost
4. Qtr 3 Marketing Mailer (postcard, flyer)
My Monthly Project:
1. Back to School Promo
2. Fall Fundraiser Plan
My Web Changes & Ideas:
1. Remove Father’s Day
2. Add Summer Sales Boost items
3. Add Xmas in July sale
My Goal For The Month:

JULY
My Marketing/Sales Project:
1. Xmas in July sale
Summer Sales Boost
Introduce new fragrances
I Will Work On:
1. Back to School specials
2. Holiday Products & Supplies
3. Fall Fundraiser Marketing strategy
My Monthly Project:
1. Inventory
2. Qtr 4 Sales Review
My Web Changes & Ideas:
1. Remove Xmas in July
2. Add Fall Fundraiser promo
My Goal For The Month:

AUGUST
My Marketing/Sales Project:
1. Back to School Specials
2. Late Summer Clearance
3. Fall fundraiser promo
I Will Work On:
1. Holiday Supplies
2. Fall Fundraiser marketing strategies/Holiday Promos
My Monthly Project:
1. Holiday Inventory
2. 2005 Sales Plan
3. Grandparents Day
My Web Changes & Ideas:
1. Add Holiday product info
2. Grandparent’s Day products
My Goal For The Month:


 

Courtesy of CandleBusinessCorner.com - Your candle making business information resource

SEPTEMBER
My Marketing/Sales Project:

1. Secure Fall Fundraisers
2. Secure early holiday wholesale orders
3. Summer Clearance items
I Will Work On:
1. Fall Promotional Products
2. Holiday items
3. Qtr 4 Marketing Mailer (postcard, flyer)
My Monthly Project:
1. Additional Holiday Sales
2. Additional publicity for holiday sales
My Web Changes & Ideas:
1. Summer clearance items.
My Goal For The Month:

 

 

 

OCTOBER
My Marketing/Sales Project:
1. Additional holiday sales (Halloween)
I Will Work On:
1. Holiday inventory adjustments
2. Fall fundraiser promos
3. Reminders of Fundraiser end date—“All fundraisers must be turned in by—to arrive before Xmas.
My Monthly Project:
1. Customer “Thank you” items
2. Thanksgiving promo
3. Xmas open house
My Web Changes & Ideas:
1. Notice of Fundraiser end date
2. Thanksgiving promo
My Goal For The Month:

 

NOVEMBER
My Marketing/Sales Project:
1. Thanksgiving
2. Early Christmas - Hanukkah - Kwanzaa
I Will Work On:
1. Strong Holiday campaign
2. Customer Thank you campaign
3. Open house marketing strategy
My Monthly Project:

1. Last minute holiday orders
2. 2005 Qtr 1 Sales preparation
3. End of holiday clearance
My Web Changes & Ideas:
1. Remove Thanksgiving add Xmas info.
My Goal For The Month:

 

 

DECEMBER
My Marketing/Sales Project:
1. Christmas - Hanukkah - Kwanzaa
2. End of month holiday clearance
I Will Work On:
1. New Years promo
2. Finalize 2005 Qtr 1 Marketing strategy
3. Qtr 1 Marketing Mailer (postcard, flyer, etc.)
My Monthly Project:
1. Holiday Clearance Sale
2. Valentines Day Promotion
3. New Marketing area promo
4. Sample Requests for updating scent list
My Web Changes & Ideas:
1. Late removal of holiday selections
2. End of the year clearance sale
My Goal For The Month:

NOTES
Work On = What you need to work
on now for next month.

Project Planning = What you should be
working on for next quarter.

Did you try any of the following?

1. Send out fundraiser info packets
to area business such as: Daycare
Centers, Churches, Schools,
Women’s groups
2. One scent in—one scent out when
changing fragrances? Always
request samples
3. Look for new areas to market?
(1– 2 per quarter) - Real Estate Agencies
Day Spas, Massage Therapists
Beauty Salons, Brides to be
4. Have a Pre-Valentines Day sale for all
wholesale customers? Begin date could
be Dec. 1 and end on December 31
with a 10% savings
5. Summer promotional items?
6. Can you create a holiday fragrance with
oils you have on hand?
7. Can you incorporate slow moving items
to create a holiday set or gift basket?
8. Do you have a slow moving candle or
fragrance that would work as a holiday
“Special Discount” item?
9. Any sale items from suppliers to use as a
promotional product?
10. Using votives or a discount as a
customer “thank you”?

Always Determine Monthly Goals, your
results per project, what worked & what
didn't, and always compare current sales
to last months sales

Remember, don't make every marketing
mailer a sales pitch - Do you like to only
be contacted by someone when they have
something to sell you?

Courtesy of CandleBusinessCorner.com - Your candle making business information resource