|We've talked in the past about the two different kinds of
activities you can perform in your business -- those that
make you money and those that lose you money.
In this issue we are going to expand on that topic with
an even more powerful concept -- it's the concept of
This concept is so powerful that it could have an immediate
and profound effect on your thinking and your sales and
You're probably familiar with the word system, as in the
solar system, or circulation system. You may even have a
general idea of what a system is.
But today we're going to give you a much better
understanding of what a system is and how you can begin
using the power of systems in your business.
Let's begin with my definition of a system:
'A system is a specific sequence of steps designed to
achieve a specific result.'
If we break down this definition we learn that...
-- a system is made up of steps
-- the steps are in a specific sequence or order
-- and every system is designed to produce something
Based on this definition, everything -- absolutely
everything that you do -- is a system.
If you're not making the kind of money you want to with
your business, the problem is always with the systems you
are using. Sometimes just changing one or two steps in
a system can turn failure into overwhelming success.
Think of the specific sequence of steps you perform to
tie your shoes -- that's your shoe-tying system.
The specific steps you use to start your car make up your
car-starting system. Can you imagine performing those
steps out of sequence?
All the machines, devices and tools you use each day are
made up of systems, each designed to produce a specific
By now you're probably thinking, 'So what does this system
stuff have to do with making more money in my business?'
Whether you are aware of it or not, you already have a
system for doing everything in your business.
You are using systems to attract possible customers to
your business, and you use systems in your attempts to
convert them into paying customers.
You also have systems to create your products or perform
You have systems to hire and train your employees, and you
have systems for paying your vendors.
The list of systems that you and your staff members perform
to keep your business running is nearly endless.
Here's a profound insight. Just because you are performing
a system within your business, doesn't mean that it is an
effective or profitable system. In fact, there's a good
chance that many of your systems are ineffective and
unprofitable. They actually lose you money.
When we were consulting with small business owners, we
would review the systems our clients were currently using
and determine if they were producing the results our
clients desired. If they weren't, then we helped them
develop new, improved systems that would.
Very often the new systems could produce 3-5 times the
results that the old systems produced.
You can do the same thing in your business, and make an
immediate and significant impact on your sales and bottom
Here are a few examples:
Bill, the owner of a retail business, wanted to sell more
gift certificates during the holiday season. Every year
he would put up a small sign behind his cashiers that said,
'Gift Certificates for Sale.'
That was his 'system' for selling Gift Certificates. I'm
sure you've seen this same system in many businesses that
you frequent. It's one of the primary systems small
business owners use to sell Gift Certificates for their
products and services. It's also one of the most
ineffective, profit-losing systems for selling gift
Just because everyone is using the same system doesn't mean
that it is a good system. Bad systems get passed on more
frequently than good systems.
We told Bill to take down his sign, and showed him how to
improve his system so that it would produce the results
he wanted -- increased gift certificate sales.
Since Bill had the type of business where his customers had
to wait for their order to be prepared after placing it,
we knew that they would have a few minutes to look over
a special offer if presented to them in the right way.
We had Bill's cashiers hand every customer a small coupon
with their receipt. The coupon said, 'Gift Certificate
Special -- Buy Ten $1.00 Gift Certificates and Get One
We had the cashiers say to the customers as they handed
them the coupon, 'Here's a special offer we have on our
Gift Certificates today.'
Whereas most of Bill's customers had never even seen his
small sign on the wall for his Gift Certificates with his
old system, now all of his customers became instantly aware
that he had Gift Certificates for sale -- and they also
knew that he was offering them a special deal.
Now his customers had a decision to make, accept the offer
or not accept it. So many people accepted the offer that he
increased his Gift Certificate sales by over 400% that
first season, and he has continued to use the same improved
system every year since.
One system produced a trickle of results, while another
system produced a flood.
To increase your sales all you have to do is look at the
systems you are currently using to generate your sales and
ask yourself if you are happy with the results.
If you would like to get more results from your systems,
then you can't continue using the same systems you've been
using. If you try, you will continue to get the same
There is only one way to change your results -- you have to
change your systems.
Want to discover which new systems can start producing
dramatic results for you and your business?
Get all the
details by: ==>
Clicking here now
Jim was the owner of a computer consulting business. He
had a pretty good system for attracting prospects, and he
did a good job of explaining his various services, but
he converted far too few of his prospects into paying
Jim's problem was his conversion system. His system was
to hand his prospects his business card and tell them to
'Call me whenever you have a problem.' Then he just waited.
That's called a 'passive system,' and it's a horrible
system for generating sales. Most people are
procrastinators -- they put things off. Even if they need
your product or service, very often they won't call. People
also lose things, like business cards and phone numbers.
Using a passive system like this almost always results in
low or no sales, but it's the system many business owners
The solution to Jim's system problem was simple, just
improve his conversion system.
We taught Jim that if his prospects didn't have an
immediate and pressing need for his services, that they
would quickly forget about him. That's just human nature.
If he wanted to stay uppermost in their minds so that they
would remember him when they had a problem he would have to
change his system to ensure that happened.
We had Jim create a simple, one-page 'computer tips,'
newsletter that contained easy-to-follow tips that his
prospects would find helpful. We suggested that Jim send
a new tips newsletter to his prospects every few months.
This new system would ensure that his prospects would never
forget Jim and his computer service.
We went one step further and had Jim list two or three of
his services on the back of the newsletter along with
special discount offers on the services and a deadline
for responding. The special offers and deadlines for
responding gave his prospects a reason to consider and
decide if they wanted to take Jim up on his offers.
Jim was thrilled with this new system because it began
producing results immediately. After sending out his first
newsletter, he received three calls from prospects who
became paying clients.
It's actually very easy to improve your sales results when
you understand the concept of improving your systems.
Instead of hoping or wishing for more sales, you can
actually get more sales by simply using a more effective
system that has been proven to work.
We've been teaching small business owners how to use the
most effective systems for growing their sales for more
than 14 years. The step-by-step systems we spell out for
you in our Give to Get Marketing course have been proven to
work again and again.
Imagine how good you'll feel when you have a system for
producing sales that you 'know' will work for you every
day, every week and every month.
Get all the details by: ==>
Clicking here now
by Joe Gracia
If you're ready to make a huge leap in your financial earnings, then do yourself a favor and learn how Joe's Give to Get Solution can help you attract all the new business you can handle. You'll learn all the secrets to attracting customers like a magnet.
More info ==> Click here now
Was this article
Review these related resources & products