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Five Ways to Turn Your Customers Into Raving Fans!

Whenever I ask business owners the question, 'What is
the purpose of a business?' I often get the following
response.

'To make a profit!'

That answer pinpoints why so many businesses struggle
to survive, let alone grow.

That answer is centered on the desires of the business
owner, not on the needs and desires of their customers.

Imagine walking up to a potential customer and saying,

'Hello. My purpose is to make a nice, big profit from
you today!'

That would be what we call a 'repelling' action, not
an 'attracting' action. We'll be sharing many more
repelling and attracting actions with you in future
issues.

Here's a much more powerful and profitable definition
of the purpose of a business:


The purpose of a business is to...

attract and serve the needs of as many customers
as possible...at an acceptable profit.


Did you notice where the profit came in? Not at the
beginning where most people put it, but at the end.

Profit is the 'result' of how well you serve your
customers needs. Focus on serving your customers better
than your competition -- while maintaining good business
sense -- and your sales and profit will automatically
soar.

This 'Love Your Customer,' philosophy is not as
common as you might think. There's a lot of talk about
loving the customer, but not much action.

Okay, that's the philosophy, now for some tangible
examples of what we mean.

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1) Sell What Your Customers Want to Buy

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When you sell what your customers want to buy, an
incredible thing happens. Your products and services
sell like crazy!

If two of your products are selling like hot cakes,
and three of them aren't, your customers are telling
you something. Eliminate the losers and focus more
time and energy on the winners.

If you have an effective system in place to let your
prospects and customers know about your products and
services and you offer them excellent value and good
deals, and they still don't buy -- then there's a
good chance you're not listening to your customers.

How can you determine what your customers want to buy?

Look around and see what they are buying from your
competitors. I love watching shoppers at the mall to see
where the crowds are. What attracts them? Which stores
are packed and which are empty? You can learn a great
deal about what people want just by being observant.

You can ask your customers for some feedback on your
products and services. But keep in mind that most
people will tell you what they think you want to hear.

A better way to find out what your customers want is by
testing and then counting the numbers. My wife, Maria,
and I run our business by the numbers.

We may post the titles of two or three different
articles on our Web sites' home pages, and then compare
the number of people who went to each article. Often there
will be one clear winner. That tells us something about
what our visitors want, and what they don't want.

We then give them more of what they want, and less of
what they don't.

----------------------------------------------------------

2) Make Your Customers Feel Important

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As human beings we all want to feel important and
be appreciated. It's no different when we're playing
the role of customer.

How do you feel when you go to a restaurant, and the
hostess ignores you as though you were invisible?

How do you feel when you ask for help in a department
store and the clerk shrugs his shoulders and says,
'It's not my department.'

How do you feel when you call a business to straighten
out a problem and you get lost in Voice Mail mania?

There are companies that Maria and I have stopped doing
business with because the attitude of the employees
made us feel like we were an inconvenience to them.

You've probably experienced the same.

Are you familiar with the primary reasons why customers
stop doing business with companies?

-- 3% move away

-- 5% develop other friendships

-- 9% go to the competition

-- 14% are dissatisfied with the product

-- 68% leave because of an attitude of indifference
toward the customer by the owner, manager or an employee

One of my consulting clients a few years ago, was
Ziebart Rust Proofing. One of the marketing systems we
instituted for them was simply calling their customers
a day or so after they had purchased one of their products
or services and asking them if they were happy with the
service.

Two things happened.

a) Their customers were impressed that we thought they
were important enough to call, and . . .

b) Our client now had the opportunity to answer any
questions and resolve any problems some of their
customers might have had. This made it possible for them
to turn an unhappy customer into a happy one.

Guess what happens when you treat your customers like
this? They come back and buy again and again, and they
tell their friends.


Treating your prospects and your customers right is
mandatory for success. But before you even have the
opportunity to impress your customers you have to have
an effective system for attracting them to your business
in the first place.

Our Give to Get Marketing course is specifically
designed to show you how to do just that. It's based on
over 30 years of hands-on experience.

You'll learn the simple strategy for gaining the attention
of your very best prospects and compelling them to contact
your business over your competitors. If you goal is to
grow your sales with minimum resistance, this is the
tool for you.

----------------------------------------------------------

3) Listen to Your Customers Concerns

----------------------------------------------------------

It's easy to love a customer who never complains,
who just tells you how wonderful you are, or who never
says a word.

But, the opportunity for improvement comes from the
customer who tells you what your weaknesses are.

Did you know that only 4% of unhappy customers
actually take the time and effort to tell you about
their unhappy experience?

That means for every 4 customers who told you of
their concern, there were 96 others who said absolutely
nothing. They just quietly went to the competition.

Now, I'm not saying that every irate customer has a valid
complaint, there are some people who are never pleased,
but our experience has shown that most people who tell
you of a concern with your business, are worth listening
to.

One of our fast food clients learned from a survey program
we designed for them, that there were too many mistakes
on the orders they placed at night. They were able to
pinpoint the problem and solve it very quickly. Had the
problem gone unnoticed, it could have cost them a fortune
in lost customers.

Seek candid feedback from your customers with the goal
of finding ways to improve your product or service. It's
worth it to your bottom line.

----------------------------------------------------------

4) Be Generous to Your Customers

----------------------------------------------------------

After your customers do business with you, they should
have the following question in the back of their minds:

How can they afford to give 'so much' for 'so little?'

not,

How can they give 'so little' for 'so much?'

Give your customers something extra that they didn't
expect and you will be amazed at the response.

People are so used to getting either exactly what they
paid for, or less than what they expected.

When you provide them with excellent service and then
surprise them with something extra, you'll stand out in
their minds.

I'm not talking about giving away the kitchen sink,
and selling your products at a loss. Everything you
do must make sense to the health and growth of your
business.

We showed an auto accessories client how providing a simple
complimentary service like cleaning their customers tires
with a special cleaning solution that left them looking
brand new could make a big impression.

It's the little things that people notice.

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5) Stand Behind Your Products and Services

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If you don't stand behind your products and services
today, you're going to have a tough time growing your
business.

Conversely, it's a lot easier to attract customers, when
they know that you guarantee their satisfaction.

Unfortunately, the world is filled with poor quality
products and less-than-honest people looking to make
a quick and easy buck.

Is it any wonder that so many people are skeptical of
the claims many businesses make?

People are seeking companies to do business with that
they can trust. They don't want to have to take a risk
when buying their products and services.

Stand behind your products--actually tell your customers
up front that they can return the product if it doesn't
suit their needs, and you'll find that your customers'
resistance and fear of risk will melt away.

Why? Because it tells your prospective customers that
you are confident of the quality of your products and
services. It also says that you are genuinely concerned
about their satisfaction.

Which company would you want to buy from? The one that
tells you that you can get a refund if the product isn't
for you, or the one that says, 'All sales are final!'?

We wouldn't dream of offering our products on either of
our Web sites without a very strong money-back guarantee.

We want our customers to know that we stand behind our
products 100%.

You should do the same.


If you don't have a proven-effective way to grow your
customer base and get them coming back to buy again and
again, then you need the tools, concepts and strategies
shared in our Give to Get Marketing course.

When your marketing efforts consistently pay for themselves
and bring you a profit, there's no limit to your success.
Learn the step-by-step systems that will help you learn
how to attract customers like a magnet.

===============================================

If you're ready to make a huge leap in your financial earnings, then do yourself a favor and learn how Joe's Give to Get Solution can help you attract all the new business you can handle. You'll learn all the secrets to attracting customers like a magnet.  More info ==> Click here now


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